What Nintendo’s latest gaming success says about Switch’s enduring appeal

Nintendo announced on Thursday that sales of new games in Pokemon’s latest mainline entries, Pokemon Scarlet and Pokemon Violet, were for the Switch console. surpassed 10 million in three days since their global launch on November 18. That’s the highest mark for a game’s debut in Nintendo’s history, setting a new record for the Kyoto-based Japanese gaming giant.

At a time when recession fears and a slowing global economy have warned consumers to pull out their wallets, Nintendo’s overwhelming success with Pokémon games for the Switch has shocked Wall Street and analysts alike. We explain how Nintendo’s focus on nostalgia and original IPs brought families back to gaming and helped cement Switch’s position as the number one gaming console in the world.

Pokémon has a cult fan following

No one capitalizes on nostalgia better than Nintendo, tapping into both older users and young demographics at the same time. The decision to launch two new Pokemon games for the Switch ahead of the busy holiday season is not only well timed, but also demonstrates Nintendo’s confidence in the Pokemon franchise, which has grown into a $100 billion media empire.

Pokemon is Nintendo’s longest-running game franchise, first introduced with Pokemon Red and Pokemon Blue in 1996. Since its debut, Pokemon has been a mainstay of pop culture through video games, movies, TV series, clothing, and other merchandise. Pokemon games are available exclusively on Nintendo systems, making the consoles the only place to enjoy these titles. Pokémon Scarlet and Pokémon Violet are once again exclusive to Switch, which is why Nintendo typically charges more for a game than Microsoft and Sony.

The strong sales of new Pokemon games for the Switch show that consumers are willing to pay $60 (or about Rs 4,900) for each game or $120 (or about Rs 9,800) for the double pack. Nintendo’s unique strategy of developing innovative hardware and then using it to create memorable experiences through first-party games has made the company seemingly recession-proof.

Huge Switch install base

The launch of Switch five years ago was a turning point for Nintendo, which had hit an all-time low with the failure of the Wii U. No one had any idea what Nintendo was up to, and some expected the company to even stop making games. the hardware. but the Switch changed everything. Instead of tackling the PlayStation 4 and Xbox One head on, Nintendo turned the market upside down with a hybrid console that looked like a tablet but with detachable controllers.

Five years later, competitors are still thinking about how to make a gaming device as brilliant as the Switch. All this indicates that Switch has set a benchmark when it comes to turning a traditional home console into a portable machine. There’s no muscle-boosting processor under the hood, but that hasn’t diminished the Switch’s market potential as Nintendo ships millions of units each quarter despite the global chip shortage and the cooling of the gaming market as the pandemic eases.

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