Can DC ever chart a course to navigate out of Marvel’s shadow? That’s the question of the past 10 years (since Christopher Nolan’s conclusion Batman trilogy). The newly crowned Warner Bros. Discovery chief David Zaslav thinks he has the answer, which is basically what the guys tried to do for him.
“You’re looking at Batman, Superman, Wonder Woman, Aquaman – these are brands that are known all over the world,” Zaslav said on the website. infamous WB earnings call (per The Hollywood Reporter). “We have done a reset. We’ve restructured the company that we’re going to focus on, where we’re coming up with a team with a ten-year plan that focuses solely on DC. We believe we can build a much more sustainable business.”
Oh my gosh, a 10-year plan? Why hasn’t anyone thought of that before? It’s a strange bit of corporate gaslighting to pretend we weren’t there for the attempted Zack Snyder verse. Furthermore, it is not really a “reset” when only one movie (batgirl) was canceled and the rest – all of which are still entangled in the Snyderverse to some degree – are moving forward (even the feared Flash movie).
“It’s very similar to Alan Horn’s structure, [former Disney CEO] Bob Iger and Kevin Feige worked really well together at Disney,” Zaslav said, as if copying and pasting from the MCU handbook worked for one of his predecessors. He might consider Feige to be someone directors actually want to work for; the Marvel movies. boss compassionate response until Adil El Arbi and Bilall Fallah after batgirl canned only makes Zaslav and DC look worse by comparison.
But Zaslav is determined to “focus on quality” and not “release a film until it’s ready,” which sounds more like the baseline for the film industry than an innovative new strategy. “The goal is to grow the DC brand. To grow the DC characters,” he said. “But our job is also to protect the DC brand, and that’s what we’re going to do.” DC fans will definitely sleep better knowing this is the man is who protects their beloved heroes.