Snickers apologizes to China after calling Taiwan a ‘country’ in promotion

A Snickers product launch that named Taiwan a country has prompted parent company Mars Wrigley to apologize after backlash on Chinese social media.

Videos and photos from a Snickers website promoting a limited edition Snickers bar and saying the product is only available in the “countries” of South Korea, Malaysia and Taiwan sparked an outburst of anger on Chinese social media platform Weibo on Friday. .

Mars Wrigley later posted an apology on his Snickers China Weibo account, saying the relevant content had been changed.

“Mars Wrigley respects China’s national sovereignty and territorial integrity and conducts its business in strict compliance with local Chinese laws and regulations,” said Mars Wrigley.

However, the social media backlash did not subside as many users were outraged. The US company’s statement did not state that Taiwan was part of China, a cornerstone of Chinese foreign policy.

“Say it: Taiwan is an inseparable part of China’s territory!” read a comment below the post on the Snickers China Weibo account.

Snickers among many to apologize

The issue of Taiwan is a hangover from a brutal civil war in China that ended in 1949 when defeated nationalists fled to the island while the victorious Chinese Communist Party took control of mainland China.

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