Report, Telecom News, ET Telecom

    Representative image
Representative image

New Delhi: As mobile gaming explodes in India, three in four brands have significantly increased their investment in mobile gaming advertising over the past year due to increased audience attention and engagement, a report found on Thursday.

According to the report, 75 percent of brands have been advertising on mobile game apps for more than a year, leading to a doubling of gaming ad spend since the pandemic.

According to InMobi’s “Mobile Game Advertising 2022” report, 97 percent of marketers advertising in mobile game environments said they were satisfied with the results.

“Mobile game advertising is evolving into more than just a trend as audience reach continues to grow, ad formats diversify and ad budgets continue to rise,” said Rishi Bedi, Managing Director, Asia-Pacific at InMobi.

“Over time, more and more advertisers are including mobile game ads in their media mix because of the positive results and the impactful results,” added Bedi.

The main drivers for Indian advertisers to use mobile game ads are increased audience attention and engagement, and better targeting and personalization.

According to the report, gaming experienced a 32 percent year-over-year growth in average advertiser spend.

India is home to more than 430 million mobile gamers and the number is estimated to grow to 650 million by 2025, according to the latest data from the Internet and Mobile Association of India (IAMAI).

As the Indian gaming market will reach $3.9 billion (in value) by 2025, more than 40 percent of hardcore mobile gamers pay for their games with an average spend of Rs 230 per month.

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