Online furniture seller Article cuts 216 jobs as Canadian tech layoffs mount

Andy Prochazka, Chief Marketing Officer and co-founder of furniture company Article, poses for a photo in Vancouver, Wednesday, January 30, 2019.DARYL DYCK/The Globe and Mail

The number of layoffs at Canadian tech startups continues to rise as the economic outlook deteriorates.

On Thursday, three Canadian companies — online furniture retailer Article and online marketing technology providers Unbouce Marketing Solutions Inc. and Flyp Technologies Inc. (known as Uberflip) – announced nearly 300 job cuts.

The CEO of a fourth, web-based building materials delivery service, RenoRun Inc., told technology news site BetaKit that its Montreal startup had laid off 70 of its 600 people and interrupted its expansion into new markets. That came six months after RenoRun said it raised $142 million led by hedge fund giant Tiger Global Management, which has largely pulled out of the industry after cashing out startups and scaleups in recent years.

Many other companies have already announced layoffs, while more are quietly letting people go. According to, an industry budget cuts website, more than 65,500 people have lost their jobs internationally this year at 477 startups. “We’re closer to the beginning than the middle,” said Maria Pacella, managing partner of Vancouver-based Pender Ventures. “I think with the uncertainty of the economy we will see more layoffs and hiring declines on average.”

It stands in stark contrast to last year, when tech companies flooded the markets with IPOs and raised record amounts of private capital at higher valuations. Since then, rising inflation and interest rates, supply chain challenges and a slowing economy have hit valuations hard. Those who aren’t profitable or need funding to continue growing — or who have spent too much to absorb the pandemic-fueled growth that hasn’t materialized — have had to cut.

That’s what happened to Article, Officially TradeMango Solutions Inc. named. Eight months ago, CEO Aamir Baig prepared to IPO his Vancouver company, which has annual sales of approximately $500 million. Article shelved that plan when markets collapsed in January.

Now, Mr. Baig admits — as Shopify Inc. CEO Tobi Lutke did a week ago when he announced 1,000 layoffs — that he mistakenly assumed the accelerated shift to online shopping during the pandemic would continue once life returned to normal. Instead, sales have “returned to pre-COVID trends since then,” Mr Baig wrote in a LinkedIn post announcing the layoff of 216 people, or 17 percent of the workforce.

Mr Baig blamed himself, saying the company’s financial projections “showed that we were operating the company on a larger scale than would support current demand.”

“Simply put, we lived beyond our means. I had to resize our company to restore our financial position.”

Meanwhile, Uberflip cut 31 people, while Unbounce let 47 people go, both due to economic uncertainty, their CEOs said on LinkedIn.

Dragon’s Den star Michele Romanow also admitted last week that her e-commerce trade finance company CFT Clear Finance Technology Corp. had grown too fast in anticipation of international growth that proved “unsustainable” this year. Clearco cut 125 jobs last week, or 25 percent of its workforce. The company also faces challenges as the cost of capital and customer defaults rise in some markets, causing it to temporarily stop offering cash advances to customers last month to tighten underwriting practices and increase fees.

The news is not equally bad everywhere. Lightspeed Commerce Inc. CEO Jean Paul Chauvet said his Montreal company, which sells point-of-sale software to restaurants, retailers, golf courses and hotels, is benefiting from their customers coming back in person and sticking to his company’s revenue growth forecast for this year. . “If we get to those numbers, it means we’ll have to keep hiring,” he told analysts during a conference call on Thursday.

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