ONE Esports Partners With Marriott International’s Travel Program Marriott Bonvoy To Launch Gamers Paradise, a 15-part series of talk shows featuring esports athletes, gaming and influencer talent, and industry experts. Each episode will focus on a theme, from deep dives into popular game titles to explorations of broad industry trends, while also highlighting hotels and resorts from the Marriott Bonvoy portfolio in Asia, allowing viewers to immerse themselves in travel destinations through the lens of gaming culture. .
According to a joint statement from ONE Esports and Marriott, the show aims to provide content that “celebrates the diversity of gaming and esports culture” in Indonesia, Japan, Malaysia, the Philippines, South Korea, Singapore, Thailand and Vietnam.
Some of the guests on the show are: League of Legends player Teddy from the Korean esports team Kwangdong Freecs, dota 2 personality and host Sheever, japanese street fighter player kawano, Mobile Legends: Bang Bang players Edward and OHEB from the likes of Philippine esports team Blacklist International, popular Singapore cosplayer and streamer Kiyo and gaming personalities Clara Mongstar from Indonesia and Megan Young from the Philippines.
Gamer’s Paradise will premiere on ONE Esports digital channels such as Facebook, Twitch, YouTube and AfreecaTV on July 4, 2022. The program is broadcast in English every Monday, with subtitles in Bahasa Indonesia, Bahasa Melayu, Japanese, Korean, Tagalog, Thai and Vietnamese.
Carlos Alimurung, CEO, ONE Esports said the goals of Gamer’s Paradise are to celebrate esports, provide the public with deep insights into the ecosystem and community, and share the stories of gaming and esports heroes who power the world. , ignite hopes and dreams , and inspiration. Julie Purser, vice president of marketing, loyalty and partnerships, Marriott International, APAC added: “This series is rooted in travel and we hope to show how the digital and gaming worlds draw inspiration, energy and community from the transformative power of travel. “
ONE Esports partnered with insurance company FWD, Marriott International’s travel program Marriott Bonvoy and fast food giant McDonald’s Philippines last October as part of its ongoing effort to scale the esports ecosystem globally. Carlos Alimurung, CEO of ONE Esports, then told MARKETING-INTERACTIVE that it works best with partners who want to take an active role in realizing its mission; to share and celebrate the stories of esports heroes who ignite the world with hope, strength, dreams and inspiration. “The most successful brands that have embarked on esports are the ones that prove their commitment to making esports as big, prestigious and evolved as the largest traditional stick and ball sports franchises. ONE Esports and our partners are on track to make that possible for esports,” he said.
Separately, in February of this year, ONE Esports also partnered with HSBC to address financial fitness by creating custom content to help players with in-game resource management in multiplayer online battle arena games, with helpful hints and tips. The partnership started as a pilot in Malaysia and Indonesia, and both sides will also participate in 10 community tournaments and one major event this year. Through this partnership, expert advice will also be designed to be transferable to life outside of gaming. At the same time, ONE’s analytics and insights team will also conduct research and report on the Southeast Asian esports community’s preferences and behavior toward financial services.
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