Motivity names mobile gaming industry veteran as CRO for

PHOENIX, September 22, 2022 (GLOBE NEWSLETTER) — Mobility Holdings Corp. (OTCQB: MFON), a global provider of personalized compensation solutions that drive customer acquisition, frequency and spend, today announced that Kim Carlson has joined Motivity as Chief Revenue Officer. Carlson will use its extensive expertise in mobile gaming and advertising to drive Motivity’s revenue and accelerate growth following the successful implementation of its Connected Rewards solution at leading gaming publishers and brands.

Carlson brings more than two decades of experience building and leading revenue growth for traditional and digital media organizations. Most recently, she was Head of Global Revenue at Aarki, a mobile Demand Side Platform, which was acquired in 2021 by leading mobile games platform Skillz. Previously, she was CRO at global mobile ad technology company Taptica through its acquisition by Tremor International. Carlson’s previous revenue leadership experience includes positions at Infospace, Marchex, InMobi and Appnique.

“I couldn’t be happier to welcome Kim to the Mobivity leadership team. Her experience developing revenue strategy and leading teams since the early days of the mobile gaming and mobile advertising industry will be invaluable in accelerating the growth and adoption of our Connected Rewards technology,” said Dennis Becker , chairman and CEO of Motiivity.

“While the mobile gaming and advertising market has grown tremendously over the past decade, some headwinds have emerged as handset manufacturers adhere to consumer privacy protections,” said Kim Carlson. “I believe Mobivity’s Connected Rewards is the right solution at the right time, uniquely leveraging branded audiences to help mobile app marketers recruit new users efficiently. Seeing the results Motivity’s Connected Rewards have delivered to game publishers, and given my industry experience, I couldn’t resist joining the Motivity team at this turning point of growth. I am excited to take advantage of this incredible opportunity.”

As Chief Revenue Officer, Carlson will lead all new sales, existing customer growth, marketing and customer service activities for the company. She will also assist in business strategy and lead industry partnerships.

About mobility
Motivity’s cloud-based Connected Rewards™ technology delivers billions of offers and promotions, building a large, native audience for some of the world’s biggest brands. Through its partnerships with leading game publishers, digital operators and ad networks, Motivity connects a vast universe of consumers with its broad network of brands. As a result, digital consumers download and play more games and earn real rewards that are redeemed in-store, driving acquisition, frequency and retention for brands and game publishers. For more information about Motivity, visit or call (877) 282-7660.


        

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