Glance Gaming grows more than 2x in three quarters; revealed in the Glance Gaming Trends Report, 2022- Glance Gaming, Part of Consumer Internet…
Glance Gaming grows more than 2x in three quarters; revealed in the Glance Gaming Trends Report, 2022- Glance Gaming, part of consumer internet company Glance, has more than doubled its active user base in three quarters, according to the Glance Gaming Trends Report, 2022. The report states that the number of monthly active users on the platform has increased by 116%, from 30 million in early January 2022 to 65 million by October 31, 2022, making it one of the largest and most comprehensive gaming and game streaming destinations in the country. The growth is largely due to the adoption of gaming among increasingly diverse demographic sets, the report said. See more insights below. Follow Insidesport.IN for future updates on Gaming and Esports
Women accounted for nearly 47% of Glance Gaming’s user base, while non-metropolitan consumers made up 73% of that. This indicates that the gaming market is rapidly expanding across the length and breadth of the country and across multiple demographics. Gaming has also broken age barriers on the platform, with interest in gaming and game streaming coming from a wide age spectrum. Older generations have shown a greater tendency to play casual games – 27% of users in the 45-54 age group and 19% in the 55+ age group engage in this game category. In contrast, users in the 18-24 age group showed a strong preference for watching live game streams on Glance Gaming. 47% of live stream viewers came from this age group.
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Glance Gaming grows more than 2x in three quarters; revealed in the Glance Gaming Trends Report, 2022
Glance Gaming enables consumers to discover more than 400 causal games, pro gaming, tournaments and live game streams, among others, right on the lock screen of Android smartphones. This makes gaming much more accessible to a wide audience. This ease of discovery has been a major reason for the adoption of gaming by various groups on Glance Gaming. The ability to play these games without downloading them has also been a key factor, as it allows consumers to game with minimal storage and data requirements, the report said.
“We see gaming as one of the most powerful and educational forms of entertainment available today. Glance is committed to bringing a daily dose of world-class gaming experiences to people on their lock screens and by doing so we are expanding the number of game users worldwide” said Bikash Chowdhury, Chief Marketing Officer at Glance. “The insights in our Glance Gaming Trends Report, 2022 attest to the fact that consumers across the spectrum love the Glance Gaming proposition of fun, exciting and engaging games aided by easy discovery and simplified use,” he added.
Glance Gaming Growth Story – A player for every game, a game for every player
In the past year, Glance Gaming’s library has grown to 400+ games in over 15 categories, including categories such as strategy, puzzle, arcade, simulation, casual, action, and shooter. The report highlights that 30% of gamers like strategy games, making it the most sought-after category on the platform, followed by puzzle, arcade and simulation games at 15%, 12% and 11% respectively. Of the new users, 50% continue to use Glance Gaming even after 6 months, while the platform saw an 80% growth in the first month of retention among the retained users. Some of the best and most played games on the platform include Defend the Tank, Escape from Aztec, Swing Monkey, Jewels Block, and Fruit Katana.
Read more – Our vision is to be India’s largest platform for live gaming and game streaming”: Yashashvi Takallapalli, VP & GM, Glance Gaming