Adidas launches investigation into Ye claims

Kanye West at an event announcing a partnership with Adidas on June 28, 2016 in Hollywood, California.

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Adidas said it is investigating allegations made by staff regarding musician Ye’s behavior during his collaboration with the German sportswear brand and the response from senior corporate figures.

The company said in a statement late Thursday: “It is currently unclear whether the allegations made in an anonymous letter are true. However, we take these allegations very seriously and have made the decision to immediately launch an independent investigation into the matter to investigate the matter. to deal with.” the allegations.”

It follows a Rolling Stone article published Tuesday with anonymous allegations that Ye showed pornographic and sexualized material to Yeezy staff at meetings and made sexualized remarks to female staff. CNBC has not independently verified the claims.

Rolling Stone also said a group of former Yeezy team members sent an anonymous letter to Adidas accusing senior leaders at the company of “turning a blind eye” to the behavior and taking “delayed action”. It reportedly called for a public apology to the team.

A representative for Ye was not immediately available for comment when CNBC reached out.

Ye loses billionaire status after Adidas drops him

Adidas ended its partnership with Ye, formerly known as Kanye West, in October. It said his recent comments and actions were “unacceptable, hateful and dangerous”.

Gap and Foot Locker then said they would remove Yeezy products from their stores. Designer brand Balenciaga announced the week before that it would cut ties with the rapper and producer.

Adidas also said it would not tolerate hate speech or offensive behavior and was in constant dialogue with employees about the events leading up to the end of the Ye partnership.

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