Adidas launches investigation into allegations of misconduct against Kanye West

Nov 24 (Reuters) – Adidas AG (ADSGn.DE) said on Thursday it has launched an investigation into allegations of inappropriate behavior by Kanye West after the German sporting goods manufacturer ended its partnership with the rapper and fashion designer last month.

Adidas said it initiated the investigation after receiving an anonymous letter containing several allegations against the musician, now called Ye.

The investigation follows a report by Rolling Stone magazine detailing alleged incidents of inappropriate behavior by Ye towards staff and prospective employees. Rolling Stone cited interviews with more than two dozen former Yeezy and Adidas employees.

According to the magazine, former members of the team sent an anonymous letter to Adidas saying senior leaders at the company knew about Ye’s behavior but turned a blind eye and “turned off their moral compass.”

“It is currently not clear whether the allegations in an anonymous letter are true,” an Adidas spokesperson said in a statement to Reuters.

Rapper Kanye West raises a question from the public as he holds his first rally in support of his presidential bid in North Charleston, South Carolina, U.S., July 19, 2020. REUTERS/Randall Hill

“However, we take these allegations very seriously and have made the decision to immediately launch an independent investigation into the matter to address the allegations.”

You were not immediately available for comment. News of the investigation was first reported by the Financial Times on Thursday.

Union Investment, which owns a 0.76% stake in Adidas, wrote to the company asking for more information about the claims.

“Adidas must disclose when management and the board of directors were first informed of the internal allegations,” Janne Werning, head of ESG Capital Markets & Stewardship at Union Investment, said in a statement to Reuters.

Ye has sparked controversy in recent months by publicly ending major corporate ties and making outbursts against other celebrities on social media. His Twitter and Instagram accounts were restricted, with the social media platforms removing some of his posts that users denounced as anti-Semitic.

Reporting by Akriti Sharma in Bengaluru; Edited by Daniel Wallis

Our Standards: The Thomson Reuters Principles of Trust.

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